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What is Keyword Research?

Keyword research is the process of finding the most relevant keywords that will help you drive traffic to your website and attract clients. These keywords will be the most effective way to get your message across to people who are searching for information about your business.

Keyword and topic research are important for the success of your websiteGoogle autosuggest is a great way to come up with keyword and topic ideas

They also play a role in search engine optimization (SEO), which means your keyword research will help you rank higher in search engine results for keywords that users type into search engines instead of typing specific URLs.

There are many different ways to do keyword research, including using Google organic search, Google Keyword Planner, Google Analytics, and other keyword research tools. Depending on the type of business you're in and the type of keywords your website targets, one method may work better than another.

What are the top keywords your ideal customers are searching for?

Now the question is, do you know what your ideal clients are searching for and how to use that knowledge to attract them? If you don't, it's time to do some keyword research.

Keywords are words or phrases that people type into search engines when they look for something on the internet. They could be looking for information, or they might be looking to buy something. Whatever they're looking for, their search starts with a keyword or phrase. You can look at keywords in two ways:

  • Words you want to rank highly for in a Google search
  • Words people will actually use in a Google search

The solution is to research your market's keywords in advance and target those that offer the best chance of success.

Keyword research is the foundation of any successful digital marketing strategy. It will help you understand your audience and their words to find your services. If you want to attract new clients, you must begin with keyword research, so you're not left guessing which keywords are best to target.

Many business owners and online marketers make the mistake of relying on their own opinions when it comes to keyword selection rather than doing any research upfront.

Many believe that they need only create content around their own best guesses as to what users are likely searching for to attract new clients. The problem is that they often fall short because they haven't done any keyword research beforehand, and they don't know which words and phrases are most relevant or popular among their target audience.

The first step in the keyword research process involves identifying your market, including your niche.

The first step in the keyword research process involves identifying your market, including your niche. To accomplish this, you need to answer some questions that will help you identify and describe your target market and define a segment of the market for which you will be targeting keywords.

How many keywords should you research?

So how many keywords should you research? It all depends on the size of your market, but with that said, the more keywords you research, the more you will learn about your market. The more you know about your market, the better able you will be to serve it.

Use tools to help you come up with keywords and topicsUse tools like AnswerSocrates.com to help you with your keyword and topic research.

In some industries, there might only be a few hundred relevant searches per month; in others, there could be hundreds of thousands. You need to figure out what's right for your business and adjust accordingly. If nothing else, decide on a stopping point and change it later if you still want to go further.

Having a complete understanding of your target audience is essential if you want to grow your business online and attract new clients through SEO.

Generate a list of words and phrases that your potential clients use to find and research businesses like yours.

So, what do you want to happen when people come to your site? Ideally, they'll either purchase your product or service, contact you directly to ask more questions, or sign up for your email list. The first step in getting those people to your site is keyword research. You want to generate a list of words and phrases that your potential clients use when looking for businesses like yours.

For example: if you sell handmade bath products online, you might want someone searching for "face scrub" or "bath salts" or "gift ideas for moms who love baths" or "natural face scrubs that won't irritate my sensitive skin" to find your website. The goal is for the person searching for something related — whether it's exactly what you offer or not —to end up on one of the pages on your website and hopefully become a client.

Narrow down the list based on relevance, competitiveness, search volume, and conversion rate.

Optimize each area of your business to attract organic traffic.

Once you have created a solid list of target keywords, you can begin optimizing each area of your business to attract organic traffic.

Keywords are essential for both on-page and off-page optimization. In other words, use the keywords on your website, use the keywords on social media, use the keywords in blog posts and content marketing pieces, and use the keywords in email marketing.

Why keyword research is important for your business.

The keywords you use in your business are essential for two reasons. First and foremost, they help potential clients find you. Keyword research enables you to discover which words and phrases your customers are searching for when looking for an early learning centre.

Keywords also tell Google what your content is about, so if the keyword you chose is an accurate description of the content on that page, you'll have a better chance of ranking higher in search results and getting more traffic and leads.

When selecting keywords to use in your website copy, blog posts, or even social media posts, it's important to focus on volume (how many people search for this term) and competition (how many other websites are competing with you). You want to target keywords with high volume but low competition because those will be much easier to rank highly for than more popular terms.

 By Shammika Munugoda

Shammika is the founder of Sproutling Media. He is a software engineer by trade turned digital marketing consultant helping chilrcare, early learning centres and daycare centres get in front of more parents, book more tours and generate more enrolments.


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