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If you're running a child care or early learning centre, then you know that online visibility is key. You need to be found by your target market in order to generate leads and make sales. You need to show up when they search for what you sell. That's where SEO comes in. Hiring an SEO consultant can help improve your website's visibility and drive more traffic your way. This blog post will discuss some of the questions you should ask yourself before hiring an SEO consultant. We'll also give you some tips on how to find the right consultant for your business.

Is anyone looking for what I sell?

This is the first question you should ask yourself before hiring an SEO consultant. If no one is searching for what you sell, then there's no point in paying for SEO services. You need to make sure that there are people out there who are actually interested in what you have to offer. The best way to do a simple Google search, search for what you sell. If you see other competitors already ranking, then it's a good sign. That means there is enough search demand, and it is likely others are already generating leads and sales from SEO.

I'm yet to come across an industry that cannot be marketed via SEO, but certain industries may have a very limited search demand, so it is not worthwhile pursuing SEO.

Can I afford it?

People have this misconception about SEO that it is FREE. This is further from the truth. There is no such thing as free traffic! 

Unlike paid ads, SEO can bring traffic to your website on autopilot. Let's say you have a kick-ass blog post you wrote six months ago, which brings in quality traffic to your website. And some of that traffic convert to paying clients. It doesn't mean all these benefits come for free! 

You may have spent days and weeks researching that topic, and you may have spent days writing and editing that article. How much is your time worth? And if you didn't write that article yourself, you most likely paid someone to research and create that article! And that's not free! A prolific content writer isn't cheap. 

So SEO does come with a certain price tag, and it's important to make sure you can afford the services of an SEO consultant. The cost will vary depending on the size of your business (i.e, how many centres you have) and your website. If you have a large website with many pages and posts, then you'll need to spend more on SEO than a small business with a few pages. Generally speaking, businesses should expect to spend between $500 and $3000 per month on SEO services. Some all-encompassing SEO services (i.e., SEO audits + content writing + backlink building) can cost even more.

Of course, you don't need to break the bank to get started with SEO. There are plenty of free and low-cost resources out there that can help you get started. Once you start seeing results from your efforts, you can then decide if it's worth hiring an expert to take things to

Can I realistically outrank my competition? 

If your competition is already ranking well in Google, then it will be somewhat challenging to outrank them without a solid SEO campaign. In order to rank higher than your competitors, you'll need to improve your website's SEO by leveraging your expertise and your authority in the industry. This includes much more than just optimizing your website for the right keywords, improving your website's content, and building quality backlinks.

For instance, if you want to rank for certain keywords or topics and see Tony Robbins' website dominating the search engine results, you may not have a chance to outrank Tony's website! You may need to approach SEO from a completely different angle. Instead of trying to rank for those high-demand keywords, you may need to focus on keywords that don't have such high demand, and once you start getting a decent amount of traffic for those topics, you can then tackle some of those higher-demand keywords.

An SEO consultant can help you do all of this and more. They have the experience and expertise to help you get better rankings in Google and drive more traffic your way. Hiring an SEO consultant is a must if you're serious about growing your business.

SEO is a long-term investment; am I willing to work for a couple of months before seeing results?

SEO is not for you if you're looking for a quick fix or an overnight success story. SEO is a long-term marketing strategy that requires dedication and consistency to see results. It can take anywhere from two to six months before you start seeing results from your SEO efforts. And even then, those results may not be as significant as you want them to be.

The truth is that most businesses give up on SEO before they see any real results. They expect to see immediate results, and when they don't, they get discouraged and give up. If this is something you're willing to commit to for the long haul, then hiring an SEO consultant will be worth your while.

Albert Einstein once said, “Compound interest is the 8th wonder of the world. He who understands it earns it; he who doesn't pay it” I like to compare SEO with compound interest! SEO takes time, but it can bring you leads, sales, and customers on autopilot when it does take off. But getting there requires time and patience. If you need customers tomorrow, SEO is not the right strategy.

Benefits of hiring an SEO expert

There are many benefits of hiring an SEO expert, including:

SEO experts have the knowledge and experience to help you get better rankings in Google. This will help you catapult your success.

SEO experts have the knowledge, experience, and resources to help you get better rankings on Google. They also know how to use those tools and resources to their fullest potential. This is something that most businesses don't have the time or knowledge to do on their own.

SEO experts know what's working right now and what's not working. The landscape of SEO constantly changes, which makes it difficult for businesses to keep up with the latest changes. But an expert always has its finger on the pulse of the latest trends and changes, so you can be sure that you're using the most effective strategies.

SEO experts can help you avoid common mistakes. If you're not familiar with SEO, it's easy to make mistakes that can hurt your rankings and cost you time and money. An expert will know how to avoid these mistakes so that you can save yourself a lot of headaches (and heartache).

SEO experts can help you save time. They can do the work for you so that you can focus on other aspects of your business.

SEO experts can save you a lot of time. Time is one of the most valuable commodities for any business owner or entrepreneur. If you're trying to grow your business, the last thing you want to do is spend all of your time on SEO. Hiring an expert frees up your time so that you can focus on other aspects of your business.

When you're busy helping your clients, you may not have the time to do SEO yourself - let a pro deal with all the ins and outs of SEO which gives you the opportunity to do what you do best - helping clients achieve results.

They can help you drive more traffic to your website.

An SEO expert can help you drive more traffic to your website through organic search. They can optimize your website so that it ranks higher on Google for relevant keywords. This will help you get more visibility and exposure for your business.

More traffic = more leads, sales, and customers. So if you're looking to grow your business, hiring an SEO consultant is a smart move.

SEO experts can also help you generate more leads and sales through other channels such as paid advertising, social media marketing, and email marketing.

Hiring an SEO consultant is an investment. But it's an investment that can pay off big time if you're willing to commit to the process and give it the time it needs to work.

They have a proven strategy that works for you; instead of experimenting and figuring things out yourself, they can help you shortcut your results.

An experienced SEO consultant will have a tried-and-true proven strategy that they know works for early learning centres like yours. This means that you can shortcut your way to results instead of experimenting and figuring things out on your own.

Hiring an SEO consultant is an investment, but it’s one that can pay off big time if you’re willing to commit to the process and give it the time it needs to work. Hiring an SEO expert is a smart move if you’re serious about growing your business. 

But like any investment, there are risks involved. Before you hand over your hard-earned cash, be sure to do your due diligence and ask the right questions.

You just don't want to deal with the whole content creation process, research, fixing technical issues of SEO

If you're not familiar with SEO, it can be difficult to know where to start and what to do. There are a lot of moving parts, and it can be overwhelming trying to keep track of everything. That's where an expert comes in. They can help you make sense of all the different pieces and put together a plan that will work for your business.

Another big reason businesses hire consultants is because they don't want to deal with the technical aspects of SEO. Technical SEO audits are difficult and time-consuming and need specialized knowledge, which most childcare providers might lack.

On the other hand, content creation also eats up valuable time. If you're not familiar with SEO, it can be difficult to craft content that has the potential to rank well on Google. Hiring an expert can help you avoid common mistakes and save you a lot of time.

If you’re on the fence about hiring an SEO coach or consultant, we hope this guide has helped you make a decision. Early learning centres can see amazing results from working with an experienced SEO professional. Not only will they help you get more traffic, leads, and sales, but they can also teach you how to do it yourself so you can continue growing your business long after they’ve moved on. If you need help with your SEO, we'd be happy to help your business reach new heights!

 By Shammika Munugoda

Shammika is the founder of Sproutling Media. He is a software engineer by trade turned digital marketing consultant helping chilrcare, early learning centres and daycare centres get in front of more parents, book more tours and generate more enrolments.


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